Well Clinic is the result of a long and unparalleled tradition of dentistry, which has remained throughout the centuries. That this tradition has persisted continuously for all these years is unusual and unprecedented; that it has created a brand and managed to preserve it, expand it and protect it for so long is even more unusual. However, with such emphasis by the current administration to all that means “new and advanced”, it is revealing to observe that the foundation of its career is based on core values of continuous search for quality and service excellence.

We believe that the most attractive and rewarding aspect in clinical practice is the care for patients. The best health professionals, particularly in dentistry, are part technicians, part artists. The technician identifies and solves the problem through huge improvements in science and technology. Besides proving extremely useful to patients, it has a measurable and visible nature, in addition to being indispensable.

But the artist knows perfectly when patients lack an affectionate smile, comforting words, encouragement and a gentle hug. He/she is the one who makes them feel welcomed, motivated, safe, full of hope. In light of the imponderable, the artist pays attention to and accepts the frustrated alleviation and discouragement. The artist knows when there is nothing else the technician can do in helping the patient to cope with the limitations imposed by the circumstances. Because of the artist´s achievements many of us embrace the clinical career; if the feedback of the technician is the recognition that comes from outside, the artist´s is the gratitude that comes from within.

Thus, Well Clinic illustrates some hope. The hope of a “modern-traditional” company – an organization able to combine strategy and values, innovation and tradition, individual talent and teamwork, knowledge and art. Hope that this can be consolidated for future generations.